If you prefer to complete an offline application form you can download the PDF here. If you have any questions about the application process please email


If you're interested in becoming a Licensee, it's time to have a meeting or three. We need to discuss the licence system in greater detail, how STIHL SHOP will impact on your local market, determine your building requirements, and generally make sure you have all the information you need to make the right decision for you.

If you were to become part of the STIHL SHOP family, you would first need to sign a License agreement, which is a legal contract, allowing you to use the STIHL SHOP brand and systems. So STIHL SHOP gives you the brand, the systems, and the support – the rest is totally up to you.

To get the benefits, though, you need total buy-in. In order to keep building a nationally recognisable brand, all licensees must complete in-store refit to give it the STIHL SHOP™ look and feel. The size of your investment depends upon a number of factors including store size, and your individual requirements.

As you'd expect – legal and professional fees come out of the Licensee's pocket, and from that point the only ongoing fees you will be subject to are those covering the systems, promotional and marketing support which are paid monthly by direct debit.